KNOWING WHAT
SUBJECTS PERCEIVE.
WITH ONLY ONE
PAIR OF GLASSES
Measuring and documenting eye movements, especially unconscious ones, provides deep insights into what people perceive, what they don’t – and how they react to it.
EYE TRACKING, EVERYWHERE
Ideal for mobile eye tracking studies
Lightweight, robust and comfortable smart glasses
Ultra-easy operation
Indication of heat maps and areas of interest (with iMotions software)
Measure reactions, record reflexes, understand behavior
Visualize data within minutes
OPTIMIZING MARKETING MEASURES
Marketing creates desire, and for this to happen, your message needs to get through. Make sure that they are actually seen and understood, from traditional advertising to online communication to the point of sale (POS).
Communicate better and in a targeted way
How do your customers experience shopping? Do they understand your signage? How effective is advertising, and other factors, in the purchasing decision? From now on, you can easily and reliably measure, understand, and thus specifically improve the attention and perception of consumers.
IDEAL FoR
Mystery shopping
Usability improvement/user experience (e.g. for websites)
Developing improvement measures for advertising and marketing material
Lighting optimization
Creation of decision-making principles
VISUAL GUIDANCE TO THE PRODUCT
Analyze the entire customer journey, from first contact with your communication to store access, shelf placement and packaging.
Improve every touchpoint to optimize all your marketing measures.
IDEAL FoR
Research
Medicine
Psychology
Ergonomics
Marketing
Accident analysis
UX design
Traffic safety
A WIDE RANGE OF APPLICATION POSSIBILITIES
Measure reactions
How do test persons, employees or customers react? Analyze and optimize situations, environments, products, media, communication, and much more.
Capture reflexes
Measure unconscious reactions through reflex eye movements. Essential, among other things,human-machine interaction, or for researching behavior in dangerous situations, but also in product design, signage, etc.
Understand behavior
From ergonomics to critical tasks in healthcare or transportation – explore what people do and how they can do it better.
Measure what is perceived at the point of purchase
Our smart glasses can not only measure customer reactions under laboratory conditions, but also directly at the source of where the purchase decision is made. Thanks to the revolutionary technology of our system, this is also possible in suboptimal lighting conditions and even live with the help of streaming. The result: objective, unmanipulated recordings of the actual customer experience.
