Digital Iris represents the first complete digitalization of human viewing behaviour, because this technology registers both conscious and involuntary eye movements.
This makes it possible to read the wearer’s subconscious reactions for the first time. Our goal is to develop behavior prediction models.
The eyes are the interface, the mind the selector
Up to now you have always had to tell an interface what you want or intend to do, but in future it will be able to recognize this for itself. A machine which I can read, and which reads me: that is the future of communication and it is our company’s declared goal.
SEE AND UNDERSTAND
Seeing what others see and what they experience in the process. The revolution is starting. Learn more about Eye Control, Eye Perception and Eye Emotion:
SEE WHAT OTHERS SEE
The objective vision report: By using Eye Control, Viewpointsystem lets you accurately and precisely record exactly what a person has seen at a given time in a given situation.
SEE WHAT OTHERS PERCEIVE
The objective perception report: By using Eye Perception, Viewpointsystem lets you determine when the viewed image
breaks through the perception barrier. In other words, you can precisely recognize the moment of the subjective reaction.
SEE WHAT OTHERS FEEL
Step 3, the objective reaction protocol: With Eye Emotion, Viewpointsystem will soon also measure the kind of emotional reactions that follow the subjective perception. We are working on recognizing what people feel in the moments and situations to which they are exposed – emotions such as enthusiasm, stress, fear, etc.