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UNSEEN RISKS: HOW EYE TRACKING SHEDS LIGHT ON SCHOOL ROUTE DANGERS

Every day, thousands of children make their way to school, often navigating busy streets and intersections. But how well do they really understand the risks? Last year, nearly 500 children in Austria were injured in traffic accidents on their way to school. To identify and understand the challenges, the Austrian Automobile, Motorcycle, and Touring Club (ÖAMTC) conducted a study using our smart glasses with eye tracking technology. The research provides insights into how younger children (6-7 years old) and older children (11-12 years old) perceive and react to potential traffic hazards, ultimately aiming to improve traffic safety measures. 

The Attention Gap in Modern Industry

Modern industrial environments are filled with data. Production systems generate detailed metrics. Sensors monitor temperature, pressure and vibration. Control rooms display performance indicators in real time. Yet there remains one…

How to Document implicit Knowledge Before Expert Employees Retire

In practice, critical information is often overlooked: employees miss warning signs, users ignore key calls to action on websites, and pilots scan cockpit instruments inefficiently. These gaps in visual perception lead to errors, reduce efficiency, and can pose significant risks.

Eye tracking offers clear insights into these challenges. The technology reveals where people actually look, which information they process, and how they visually engage with content. Based on these insights, processes can be optimized, digital interfaces refined, and training programs made more effective.