{"id":12585,"date":"2025-09-29T18:10:20","date_gmt":"2025-09-29T16:10:20","guid":{"rendered":"https:\/\/viewpointsystem.com\/?p=12585"},"modified":"2025-09-30T17:10:28","modified_gmt":"2025-09-30T15:10:28","slug":"eye-tracking-makes-an-impact","status":"publish","type":"post","link":"https:\/\/viewpointsystem.com\/en\/blog\/eye-tracking-makes-an-impact\/","title":{"rendered":"EYE TRACKING MAKES AN IMPACT"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>SHUNTING: 44% FEWER SIGNAL VIOLATIONS<\/strong><\/p>\n\n\n\n<p>Shunting, which involves coupling and manoeuvring railcars, requires full attention. Distractions or perception errors can cause signal violations and result in serious consequences.&nbsp;&nbsp;<\/p>\n\n\n\n<p>That\u2019s why \u00d6BB (Austrian Federal Railways) uses smart training methods: Smart glasses equipped with eye tracking allow trainers to analyze whether trainees perceive safety-critical information at the right moment, and to provide instant feedback. They can also review the data afterwards, to identify patterns like missed visual confirmations or distractions.&nbsp;<\/p>\n\n\n\n<p><strong>Measured impact:<\/strong> Since introducing eye tracking into training, <strong>signal violations&nbsp;<\/strong>&nbsp;<strong>have been reduced by nearly half (44%)<\/strong> \u2013 representing a clear safety improvement.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vps-light-blue-color has-vps-green-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/viewpointsystem.com\/en\/kunden\/oebb-infra\/\" style=\"border-style:none;border-width:0px;border-radius:0px;font-size:16px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LEARN MORE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>MANUFACTURING: 18% MORE OUTPUT THROUGH CLEARER PROCESSES<\/strong><\/p>\n\n\n\n<p>A manufacturing company faced challenges with productivity: even with high machine utilization, overall performance remained just above 70%.&nbsp;<\/p>\n\n\n\n<p>An eye tracking-based process analysis revealed that about 25% of shift time was spent searching for and preparing materials. Items were often misplaced rather than stored properly, so the next worker spent 15\u201320 minutes searching, often getting distracted \u2013 or ordering new stock, even though the material was still available.&nbsp;<\/p>\n\n\n\n<p><strong>Tangible improvement:<\/strong> Implementing a standardized storage and labeling system, combined with measures to reduce distractions, <strong>increased output per hour by 18%.<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vps-light-blue-color has-vps-green-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/viewpointsystem.com\/en\/seeing-what-others-are-missing\/\" style=\"border-style:none;border-width:0px;border-radius:0px;font-size:16px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LEARN MORE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>FOOTBALL: IMPROVED TACTICAL DECISIONS UNDER PRESSURE<\/strong><\/p>\n\n\n\n<p>A professional football club in Eastern Europe used smart glasses to analyze players&#8217; gaze behavior in tactical game situations \u2013 such as crosses or turnovers. The goal was to understand and improve visual routines.&nbsp;<\/p>\n\n\n\n<p><strong>Key findings:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In defensive situations, <strong>85% of players&#8217; gazes were focused on the ball or opponents&#8217; legs<\/strong>, resulting in key upper-body signals for ball recovery were missed. Players reacted instead of anticipating the play.<\/li>\n\n\n\n<li>In offensive plays, the player looked ahead of the ball 55% of the time, which is a good sign. However, <strong>only 10% of gaze time was on the intended teammate<\/strong>, and decisions were often made too early, without full tactical validation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Advantage:<\/strong> Eye tracking <strong>allows for precise visual coaching and data-driven feedback<\/strong>, providing targeted impulses to help players make <strong>better decisions<\/strong>, gain <strong>more control<\/strong> and <strong>improve their efficiency<\/strong> on the field.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>INSPECTION: OVER 100 RAILCAR INSPECTORS TRAIN WITH EYE TRACKING<\/strong><\/p>\n\n\n\n<p>Railcar inspectors at \u00d6BB play a vital role in rail freight safety. They examine railcars for technical defects, inspect cargo and ensure load security \u2013 often working outdoors and in tough weather conditions. Nothing critical can be overlooked.&nbsp;<\/p>\n\n\n\n<p>With smart glasses, inspectors develop a more structured inspection gaze. Eye tracking provides real-time insights into where attention is directed. Trainers analyze gaze patterns and provide support, often uncovering unconscious routines and blind spots that can affect safety.&nbsp;<\/p>\n\n\n\n<p><strong>Proven impact:<\/strong> Eye tracking training helps detect issues early on and avoid service disruptions. Since its introduction, <strong>over 100 inspectors have actively used the VPS smart glasses<\/strong>, with 70 more expressing interest. Feedback has been very positive, particularly in terms of <strong>wearing comfort<\/strong> and <strong>learning effectiveness<\/strong>. The glasses are already <strong>in use at 60 locations<\/strong>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vps-light-blue-color has-vps-green-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/viewpointsystem.com\/en\/kunden\/obb\/\" style=\"border-style:none;border-width:0px;border-radius:0px;font-size:16px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LEARN MORE<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>FROM DATA TO IMPACT<\/strong><\/p>\n\n\n\n<p>Whether in rail, manufacturing, or sports, these use cases show how eye tracking delivers where traditional methods fall short. It reveals inefficiencies and safety risks, providing a solid, objective foundation for improvement.&nbsp;<\/p>\n\n\n\n<p><strong>Key takeaways:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Training becomes more effective because behavior and attention can be clearly understood and improved.&nbsp;<\/li>\n\n\n\n<li>Risk factors are identified before they lead to incidents.&nbsp;<\/li>\n\n\n\n<li>Processes become more transparent by exposing inefficient routines.&nbsp;<\/li>\n\n\n\n<li>Decisions improve because they are based on objective data, not assumptions.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>The result:<\/strong> faster reactions, safer workflows, and smarter decisions.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-7546e1a6 alignwide uagb-is-root-container\"><div class=\"gb-container gb-container-9b9fb2e9\">\n<div class=\"gb-container gb-container-b2d1886c\">\n\n<p><strong>Interested? <\/strong>Find the right solution for your Industry<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vps-light-blue-color has-vps-green-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/viewpointsystem.com\/en\/solutions\/\" style=\"border-style:none;border-width:0px;border-radius:0px;font-size:16px\"><strong>DISCOVER SOLUTIONS<\/strong><\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eye tracking is no longer limited for for research labs anymore. When integrated into robust smart glasses glasses, it assists teams in enhancing safety, boosting efficiency, and make smarter decisions.<\/p>\n","protected":false},"author":6,"featured_media":11993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[13],"tags":[],"thema":[57],"coauthors":[63],"class_list":["post-12585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","thema-insights-en","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EYE TRACKING MAKES AN IMPACT - VPS<\/title>\n<meta name=\"description\" content=\"Eye tracking is no longer limited for for research labs anymore. 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When integrated into robust smart glasses glasses, it assists teams in enhancing safety, boosting efficiency, and make smarter decisions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viewpointsystem.com\/en\/blog\/eye-tracking-makes-an-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"VPS\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T16:10:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T15:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viewpointsystem.com\/wp-content\/uploads\/2025\/09\/11_01_Uebersicht_Industrie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jana Riethausen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jana Riethausen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/\"},\"author\":{\"name\":\"Jana Riethausen\",\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/#\\\/schema\\\/person\\\/c2c530658677454de69228450f94acb7\"},\"headline\":\"EYE TRACKING MAKES AN IMPACT\",\"datePublished\":\"2025-09-29T16:10:20+00:00\",\"dateModified\":\"2025-09-30T15:10:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/\"},\"wordCount\":597,\"publisher\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viewpointsystem.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/11_01_Uebersicht_Industrie.jpg\",\"articleSection\":[\"Blogpost\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/\",\"url\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/\",\"name\":\"EYE TRACKING MAKES AN IMPACT - VPS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viewpointsystem.com\\\/en\\\/blog\\\/eye-tracking-makes-an-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viewpointsystem.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/11_01_Uebersicht_Industrie.jpg\",\"datePublished\":\"2025-09-29T16:10:20+00:00\",\"dateModified\":\"2025-09-30T15:10:28+00:00\",\"description\":\"Eye tracking is no longer limited for for research labs anymore. 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