{"id":10962,"date":"2024-10-28T17:14:27","date_gmt":"2024-10-28T16:14:27","guid":{"rendered":"https:\/\/viewpointsystem.com\/?p=10962"},"modified":"2025-09-29T15:46:15","modified_gmt":"2025-09-29T13:46:15","slug":"viewpointsystem-joins-the-ar-alliance-for-augmented-reality-wearable-devices","status":"publish","type":"post","link":"https:\/\/viewpointsystem.com\/en\/press\/viewpointsystem-joins-the-ar-alliance-for-augmented-reality-wearable-devices\/","title":{"rendered":"VIEWPOINTSYSTEM JOINS THE AR ALLIANCE FOR AUGMENTED REALITY WEARABLE DEVICES"},"content":{"rendered":"\n<p>The AR Alliance continues to accelerate development of augmented reality&nbsp;eyewear applications.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-1024x576.jpg\" alt=\"\" class=\"wp-image-10970\" srcset=\"https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-1024x576.jpg 1024w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-300x169.jpg 300w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-768x432.jpg 768w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-50x28.jpg 50w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-1600x900.jpg 1600w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-1536x864.jpg 1536w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance_press-release-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>PISCATAWAY, NJ \u2013 28 October 2024 \u2013 The AR Alliance announces that Viewpointsystem, a leader in the development of advanced eye tracking and gaze tracking solutions, including eye-tracking-based smart glasses, has joined the alliance as an associate member.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>The AR Alliance provides a supportive and neutral environment for organizations of all sizes to take an active role in advancing and strengthening the augmented reality hardware development ecosystem. Diverse organizations across the expanding, global AR ecosystem work together through the AR Alliance to speed innovation of breakthrough technologies and processes for building AR wearables and devices that create a meaningful and positive experience for users.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are building AR together,\u201d said Dr. Bharath Rajagopalan, Chair, AR Alliance, and Director of Strategic Marketing, STMicroelectronics. \u201cThe promise of AR and its potential market are so vast that there is ample room for all our member companies to succeed together. The AR Alliance is the place where concrete work takes place to harmonize approaches for advancing, unifying, and growing the global AR supply chain and accelerating innovation. We are excited for Viewpointsystem to join us in this important work and bring their technology leadership in eye tracking to help enable the AR market.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cEye tracking is one of the most promising technologies to unlock the full potential of AR,\u201d explained Nils Berger, CEO and Founder of Viewpointsystem. \u201cIt already enhances AR experiences with intuitive controls, like selecting objects with your eyes. But its potential goes far beyond that, enabling the detection of cognitive load and emotional states, allowing devices to respond seamlessly to users&#8217; needs. At Viewpointsystem, we\u2019ve moved eye tracking from the lab to real-world applications, showing its readiness for future mass-market AR devices.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#fdfdfd;color:#fdfdfd\"\/>\n\n\n\n<p><strong>ABOUT THE AR ALLIANCE<\/strong><\/p>\n\n\n\n<p>The AR Alliance Founding Board Members are represented by STMicroelectronics, META, Essilor Luxottica, Corning, Dispelix, Optofidelity, MICROOLED, Google, and Qualcomm.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Organizations of every size and at any spot in the ecosystem are respected, heard, and advocated for via the AR Alliance\u2019s non-competitive environment. Flexible membership levels&nbsp;allow companies of varying strategies, maturity, and resources to engage.&nbsp;<\/p>\n\n\n\n<p><strong>To learn more about membership in the AR Alliance, please visit <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thearalliance.org&amp;esheet=53670188&amp;newsitemid=20231024585463&amp;lan=en-US&amp;anchor=www.thearalliance.org&amp;index=5&amp;md5=b4ca58141fe0b9241e03452d2fa4d564\" target=\"_blank\" rel=\"noreferrer noopener\">www.thearalliance.org<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#fdfdfd;color:#fdfdfd\"\/>\n\n\n\n<p><strong>ABOUT VIEWPOINTSYSTEM<\/strong><\/p>\n\n\n\n<p>Viewpointsystem, an innovative deep-tech company based in Vienna, Austria, is at the forefront of integrating eye tracking into industrial and commercial applications. Specializing in enhancing operational efficiency, the company develops internationally award-winning smart glasses used by enterprise customers worldwide.&nbsp;<\/p>\n\n\n\n<p>Their technology is particularly valuable in areas like manufacturing, maintenance, and training, where it aids in real-time guidance and decision-making. With experience from over 200 use cases across five verticals, Viewpointsystem helps businesses streamline processes, reduce errors, and improve overall productivity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Viewpointsystem&#8217;s integration technology, Digital Iris Inside, sets a new industry benchmark by providing proven, best-in-class eye tracking and human insight technology ready for integration into external devices. Viewpointsystem\u202fcontinues to lead the way in evolving the technology from mere eye tracking to comprehensive perception\u202fand emotional analysis in human-machine interaction\u200b.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-image alignleft uagb-block-42839ee4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance-Logo-Horizontal-Color-1024x160.png ,https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance-Logo-Horizontal-Color.png 780w, https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance-Logo-Horizontal-Color.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/AR-Alliance-Logo-Horizontal-Color-1024x160.png\" alt=\"\" class=\"uag-image-10981\" width=\"531\" height=\"83\" title=\"AR Alliance Logo-Horizontal-Color\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-04dbb5c8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Press release to <a href=\"https:\/\/viewpointsystem.com\/wp-content\/uploads\/2024\/10\/Viewpointsystem-Joins-The-AR-Alliance-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download as<strong> PDF File<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>MEDIA CONTACTS<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Areeb Lakhani<\/strong>&nbsp;<\/p>\n\n\n\n<p>Program Manager &#8211; The AR Alliance<\/p>\n\n\n\n<p><a href=\"mailto:Areeb.Lakhani@ieee-isto.org\" target=\"_blank\" rel=\"noreferrer noopener\">Areeb.Lakhani@ieee-isto.org<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Jana Riethausen<\/strong>&nbsp;<\/p>\n\n\n\n<p>PR &amp; Communication Lead &#8211; Viewpointsystem<\/p>\n\n\n\n<p><a href=\"mailto:j.riethausen@viewpointsystem.com\" target=\"_blank\" rel=\"noreferrer noopener\">j.riethausen@viewpointsystem.com<\/a>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PISCATAWAY, NJ \u2013 28 October 2024 \u2013 The AR Alliance announces that Viewpointsystem, a leader in the development of advanced eye tracking and gaze tracking solutions, including eye-tracking-based smart glasses, has joined the alliance as an associate member. <\/p>\n","protected":false},"author":6,"featured_media":10972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[14],"tags":[],"thema":[],"coauthors":[63],"class_list":["post-10962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VIEWPOINTSYSTEM JOINS THE AR ALLIANCE FOR AUGMENTED REALITY WEARABLE DEVICES - VPS<\/title>\n<meta name=\"description\" content=\"PISCATAWAY, NJ \u2013 28 October 2024 \u2013 The AR Alliance announces that Viewpointsystem, a leader in the development of advanced eye tracking and gaze tracking 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