{"id":13243,"date":"2026-05-11T10:04:42","date_gmt":"2026-05-11T08:04:42","guid":{"rendered":"https:\/\/viewpointsystem.com\/?page_id=13243"},"modified":"2026-07-05T06:18:28","modified_gmt":"2026-07-05T04:18:28","slug":"research","status":"publish","type":"page","link":"https:\/\/viewpointsystem.com\/en\/solutions\/research\/","title":{"rendered":"Research new 2026"},"content":{"rendered":"
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SCIENCE SEES MORE,<\/em>
WHEN VISION BECOMES MEASURABLE.<\/em><\/h1>\n\n\n\n\nBook a free Product Demo<\/span><\/rect><\/polygon><\/g><\/g><\/svg><\/span><\/span>\n<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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From the participant\u2019s own line of sight, wearable eye tracking captures every fixation \u2013 even the ones beyond conscious awareness \u2013 turning visual attention into a frame-by-frame record of what catches the eye and how people react.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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The new VPS Next<\/em><\/a><\/h2>\n\n\n\n

– Discover Now<\/a><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
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Research-grade eye tracking, usable anywhere.<\/strong><\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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Mobile and deployable anywhere:<\/em> For both static and dynamic scenarios<\/p>\n\n<\/div>\n\n

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Lightweight and comfortable:<\/em> Glasses designed to stay unobtrusive for participant<\/p>\n\n<\/div>\n\n

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Robust and precise:<\/em> Reliable data across all lighting conditions and during movement<\/p>\n\n<\/div>\n\n

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Ready to use instantly:<\/em> Intuitive operation, auto-calibration, or one-point calibration in seconds<\/p>\n\n<\/div>\n\n

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Excellent reliability: <\/em> 1,8\u00b0 accuracy out of the box, and 1,2\u00b0 after a one-point-calibration<\/p>\n\n<\/div>\n\n

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Complete data control:<\/em> Access to raw unfiltered data<\/p>\n\n<\/div>\n\n

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Suitable for everyone:<\/em> Reliable performance across diverse users and individual characteristics<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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ONE PAIR OF GLASSES.
MANY APPLICATIONS.<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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UNDERSTANDING BEHAVIOR<\/h3>\n\n\n\n

Eye tracking captures where, when, and how long people look \u2013 an objective, high-resolution record of visual attention that often operates faster than conscious thought and beyond self-report. Because gaze is tightly coupled to cognition, information processing, and decision-making.<\/p>\n\n\n\n

Combined with modern wearable hardware, it brings laboratory-grade rigour into naturalistic environments, supporting both fundamental research on perception and applied studies of real-world.<\/p>\n\n\n\nContact us<\/a>\n\n<\/div>\n\n

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UX \u2013 THROUGH THE USERS\u2019 EYES<\/h3>\n\n\n\n

With eye tracking, UX teams gain a true view of how users experience interfaces and digital products. Fixations, saccades, and gaze paths highlight where navigation feels intuitive and where friction, distraction, or cognitive overload occurs.<\/p>\n\n\n\n

Whether for usability testing, prototyping, or interface optimization, eye tracking reveals which elements actually capture attention, enabling targeted design improvements before launch.<\/p>\n\n\n\nContact us<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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MARKETING THAT DELIVERS IMPACT<\/h3>\n\n\n\n

How do customers experience shopping, and how effectively do advertising and other factors influence their purchasing decisions? Eye tracking reveals which messages truly resonate\u2014whether in-store, online, or on posters.<\/p>\n\n\n\n

Fixations, heatmaps, and areas of interest (AOIs) show what captures attention and what drives purchasing choices, enabling precise optimization of advertising, packaging, signage, and store layouts.<\/p>\n\n\n\nContact us<\/a>\n\n<\/div>\n\n

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OPTIMIZING ROAD SAFETY<\/h3>\n\n\n\n

In driving simulations, tests, and real-world traffic, eye tracking reveals how road users react, prioritize, and perceive risks. It\u2019s ideal for analyzing distraction, situational awareness, and critical moments.<\/p>\n\n\n\n

Eye tracking is particularly valuable for evaluating driving tasks, driver-assistance systems, and designing safer mobility concepts. It can also be used to optimize traffic signs and informational signage with precision.<\/p>\n\n\n\nContact us<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Powerful Eye Tracking. Clear Insights.<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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Our eye-tracking technology combines scientific accuracy with real-world usability. It delivers reliable gaze data in dynamic environments, is ready to use instantly, and provides full access to all raw data. This allows for precise understanding of perception, attention, and behavior\u2014mobile, robust, and suitable for a wide range of users.<\/p>\n\n\n\n

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READY TO USE INSTANTLY<\/h3>\n\n\n\n

Auto-calibration gets you started in seconds.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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PRECISION EVERYWHERE<\/h3>\n\n\n\n

Reliable gaze data, even in motion and changing lighting conditions.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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FULL DATA CONTROL<\/h3>\n\n\n\n

Fast visualization and access to all raw data.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Eye tracking SPECIFICATIONS<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n
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Eye tracking technology<\/h3>\n\n\n\n

Binocular dark-pupil tracking (using neural networks) and eyeball modeling<\/p>\n<\/div>\n\n\n\n

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Calibration<\/h3>\n\n\n\n

Auto-calibration, one-point calibration, automatic slip compensation<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Accuracy<\/h3>\n\n\n\n

AUTO-calibration: 1,8\u00b0<\/p>\n\n\n\n

One-point calibration: 1,2\u00b0<\/p>\n\n\n\n

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Precision<\/h3>\n\n\n\n

0,16\u00b0<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Sampling Rate<\/h3>\n\n\n\n
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60 fps per eye<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Provided Data:<\/h3>\n\n\n\n
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