{"id":10181,"date":"2024-08-16T21:28:32","date_gmt":"2024-08-16T19:28:32","guid":{"rendered":"https:\/\/viewpointsystem.local\/?page_id=10181"},"modified":"2026-02-03T15:57:31","modified_gmt":"2026-02-03T14:57:31","slug":"research","status":"publish","type":"page","link":"https:\/\/viewpointsystem.com\/en\/solutions\/research\/","title":{"rendered":"Research"},"content":{"rendered":"
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KNOWING WHAT <\/em>
SUBJECTS PERCEIVE. <\/em>
WITH ONLY ONE <\/em>
PAIR OF GLASSES<\/em> <\/h1>\n\n\n\nBook a free Product demo<\/span><\/rect><\/polygon><\/g><\/g><\/svg><\/span><\/span>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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Measuring and documenting eye movements, especially unconscious ones, provides deep insights into what people perceive, what they don’t – and how they react to it.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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EYE TRACKING, EVERYWHERE<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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Ideal for mobile eye tracking studies<\/em><\/p>\n\n<\/div>\n\n

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Lightweight<\/em>, robust <\/em>and comfortable <\/em>smart glasses<\/p>\n\n<\/div>\n\n

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Ultra-easy<\/em> operation<\/p>\n\n<\/div>\n\n

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Indication of heat maps<\/em> and areas of interest<\/em> (with iMotions software)<\/p>\n\n<\/div>\n\n

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Measure reactions<\/em>, record reflexes<\/em>, understand behavior<\/em><\/p>\n\n<\/div>\n\n

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Visualize data within minutes<\/em><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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OPTIMIZING MARKETING MEASURES<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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Marketing creates desire, and for this to happen, your message needs to get through. Make sure that they are actually seen and understood, from traditional advertising to online communication to the point of sale (POS).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Communicate better and in a targeted way<\/strong><\/h3>\n\n\n\n

How do your customers experience shopping? Do they understand your signage? How effective is advertising, and other factors, in the purchasing decision? From now on, you can easily and reliably measure, understand, and thus specifically improve the attention and perception of consumers.<\/p>\n\n<\/div>\n\n

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IDEAL FoR<\/strong><\/h2>\n\n\n\n

<\/path><\/svg><\/span>Mystery shopping<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Usability improvement\/user experience (e.g. for websites)<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Developing improvement measures for advertising and marketing material<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Lighting optimization<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Creation of decision-making principles<\/span><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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VISUAL GUIDANCE TO THE PRODUCT<\/h2>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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