MAKING FUTURE REALITY
Viewpointsystem is the most advanced mobile eye tracking system available for recording, displaying and interpreting human eye movements. We began in 2001 with Eye Tracking. In 2016, we revolutionized the recording and analysis of human perception in commercial, business and “real” environments with Eye Hyper-Tracking. We make visible what people see and, for the first time, what they feel as well. In this way, we are breaking down the barrier between man and technology – to make the future a reality.
Founded in 1975 for the purpose of safety research, which led to the insight that the causes of traffic accidents frequently lie in incorrect gaze strategies. This led to years of vision research and the development of gaze tracking technology, until the prototypes of the original Eye Tracking glasses were finally produced in 2001.
In 2016 came the breakthrough of Eye Hyper-Tracking technology, which allow the measurement of reactions to perceived events and thereby the recording of not only the direction of gaze but also the perception itself. Now the company is leveraging these technologies to build a bridge to the future – the dream of Digital Immersion is now becoming affordable and usable for the first time.